AN OVERVIEW
The aim, in preparing this course, has been two-fold: first, to help
you discover your weaknesses, and second, to help you create a definite
plan for bridging those weaknesses.
The most successful men and women on earth have had to correct
certain weak spots in their personalities before they began to succeed.
The most notable of these weaknesses that stand between men and
women and success are intolerance, greed, jealousy, suspicion, revenge, egotism,
conceit, the tendency to reap where they have not sown, and the habit of spending
more than they earn.
All of these common enemies of mankind, and many more not
here mentioned, are covered by the Law of Success course in such a
manner that any person of reasonable intelligence may master them
with but little effort or inconvenience.
You should know, at the very outset, that this course has long
since passed through the experimental state; that it already has to its
credit a record of achievement that is worthy of serious thought and
analysis. You should know also that the Law of Success course has
been examined and endorsed by some of the most practical minds of
modern times.
The Law of principle of Success Lectures.
This course was first used as a lecture, which I delivered in practically
every city and in many of the smaller localities throughout the United
States, over a period of more than seven years. During these lectures
I had assistants located in the audiences to interpret the reaction of
those who heard the lecture, and in this manner we learned exactly
what effect it had upon people. As a result of this study and analysis,
many changes were made.
The first big victory of the Law of Success philosophy was gained
when it was used as the basis of a course that trained three thousand men and women as a sales army. Few of these people had previous
experience of any sort in the field of selling. Through this training
they were enabled to earn more than $ I million for themselves and
paid me $30,000 for my services, over a period of approximately six
months.
The individuals and small groups of salespeople who have found
success through the aid of this course are too numerous to be mentioned here, but the number is large and the benefits they derived from
the course were definite.
Personalities.
It is the personalities behind a business that determine the measure of
success the business will enjoy.
Modify those personalities so they are more pleasing and more
attractive to the patrons of the business, and the business will thrive.
In any of the great cities of the United States merchandise of similar
nature and price can be found in scores of stores, yet you will find
there is always one outstanding store that does more business than
any of the others. The reason for this is that behind that store is
someone who is paying close attention to the personalities of those
who come in contact with the public. People buy personalities as much
as merchandise, and it is a question if they are not influenced more
by the personalities with which they come in contact than they are by
the merchandise.
Service.
Life insurance has been reduced to such a scientific basis that the cost of
insurance does not vary to any great extent, regardless of the company
from which one purchases it, yet out of the hundreds of life insurance
companies doing business.
Why? Personalities! Ninety-nine people out of every hundred who
purchase life insurance policies do not know what is in their policies
and, what seems more startling, do not seem to care. What they really
purchase is the Pleasing Personality of some man or woman who knows
the value of cultivating such a personality.
Your business in life, or at least the most important part of it, is
to achieve success. Success, within the meaning of that term as covered
by this course on the laws of success, is "the attainment of your Definite
Chief Aim without violating the rights of other people:' Regardless
of what your major aim in life may be, you will attain it with much
less difficulty after you learn how to cultivate a Pleasing Personality
and after you have learned the delicate art of allying yourself with
others in a given undertaking without friction or envy.
One of the greatest problems of life, if not in fact the greatest, is
that of learning the art of harmonious negotiation with others. This
course was created for the purpose of teaching people how to negotiate their way through life with harmony and poise, free from the
destructive effects of disagreement and friction which bring millions of
people to misery, want, and failure every year.
NO MAN HAS A CHANCE TO ENJOY PERMANENT SUCCESS UNTIL HE BEGINS TO LOOK IN A MIRROR FOR THE REAL CAUSE OF ALL HIS MISTAKES.
With this statement of the purpose of the course, you should be
able to approach the lessons with the feeling that a complete transformation is about to take place in your personality.
You cannot enjoy outstanding success in life without power, and
you can never enjoy power without sufficient personality to influence
other people to cooperate with you in a spirit of harmony. This course
shows you step by step how to develop such a personality.
Lesson by lesson, the following is a statement of what you may expect from the seventeen laws of success:
SelF-Corifidence will help you master the six basic fears with which every person is cursed; the fear of poverty, the fear of ill health, the fear of old age, the fear of criticism, the fear of loss of love of someone, and the fear of death. It will teach you the difference between egotism and real Self-Confidence that is based on definite, usable knowledge.
The Habit of Saving will teach you how to distribute your income systematically so that a definite percentage of it will steadily accumulate, thus forming one of the greatest known sources of personal power. No one may succeed in life without saving money. There is no exception to this rule, and no one may escape it.
Initiative and Leadership will show you how to become a leader instead of a follower in your chosen field of endeavor. It will develop in you the instinct for Leadership that will cause you gradually to gravitate to the top in all of your undertakings.
Imagination will stimulate your mind so that you will conceive new ideas and develop new plans that will help you in attaining the object of your Definite Chief Aim. This lesson will teach you how to "build new houses out of old stones," so to speak. It will 'show you how to create new ideas out of old, well-known concepts, and how to put old ideas to new uses.
Enthusiasm will enable you to saturate all with whom you come in contact with interest in you and in your ideas. Enthusiasm is the foundation of a Pleasing Personality, and you must have such a personality in order to influence others to cooperate with you.
Self-Control is the balance wheel with which you control your Enthusiasm and direct it where you wish it to carry you. This lesson will teach you, in a most practical manner, to become "the master of your fate, the captain of your soul:'
The Habit of Doing More Than Paid For is one of the most important lessons of this Law of Success course. It will teach you how to take advantage of the law of increasing returns, which will eventually ensure you a re okturn in money far out of proportion to the service you render. No one may become a real leader in any walk of life without practicing the habit of doing more work and better work than that for which they are paid.
A Pleasing Personality is the fulcrum on which you must place the crowbar of your efforts, and when so placed, with intelligence, it will enable you to remove mountains of obstacles. This one lesson alone has made scores of master salespeople. It has developed leaders over night. It will teach you how to transform your personality so that you may adapt yourself to any environment, or to any other personality, in such a manner that you may easily dominate.
Accurate Thinking is one of the important foundation stones of all enduring success. This lesson teaches you how to separate facts from mere information. It teaches you how to organize known facts into two classes: the important and the unimportant. It teaches you how to determine what is an important fact. It teaches you how to build definite working plans, in the pursuit of any calling, based on facts.
Concentration teaches you how to focus your attention on one subject at. a time until you have worked out practical plans for mastering that subject. It will teach you how to ally yourself with others in such a manner that you may have the use of their entire knowledge to back you up in your own plans and purposes. It will give you a practical working knowledge of the forces around you and show you how to harness and use these forces in furthering your own interests.
Cooperation will teach you the value of teamwork in all you do. In this lesson you will be taught how to apply the law of the Master Mind described in this introduction and in Lesson Two. This lesson will show you how to coordinate your own efforts with those of others, in such a manner that friction, jealousy, strife, envy, and greed will be eliminated. You will learn how to make use of all that other people have learned about the work in which you are engaged.
Profiting by Failure will teach you how to make steppingstones out of all of your past and future mistakes and failures. It will teach you the difference between failure and temporary defeat, a difference which is very great and very important. It will teach you how to profit by your own failures and by the failures of other people.
Tolerance will teach you how to avoid the disastrous effects of racial and religious prejudices, which mean defeat for millions of people who permit themselves to become entangled in foolish argument over these subjects, thereby poisoning their own minds and closing the door to reason and investigation. This lesson is a companion to the one on accurate thought, because no one could become an accurate thinker without practicing Tolerance. Intolerance closes the book of knowledge and writes on the cover, "Finis! I have learned it all!" Intolerance makes enemies of those who should be friends. It destroys opportunity and fills the mind with doubt, mistrust, and prejudice.
Practicing the Golden Rule will teach you to make use of this great universal law of human conduct in such a way that you may easily get harmonious Cooperation from any individual or group of individuals. Lack of understanding of the law upon which the Golden Rule philosophy is based is one of the major causes of failure for millions of people who remain in misery, poverty, and want all their lives. This lesson has nothing whatsoever to do with religion in any form, nor with sectarianism, and nor do any of the other lessons of this course.
The Universal Law if Cosmic (Habiiforce) the last lesson, will show you how to apply the principles in the first sixteen lessons to transform not only your thoughts but also your habits. Through this change in the ways you behave and respond, you will put yourself in total harmony with your environment. Success is a result of achieving such harmony.
When you have mastered these seventeen laws and made them your own, as you could do within a period of fifteen to thirty weeks, you will be ready to develop sufficient personal power to ensure the attainment of your Definite Chief Aim.
The purpose of these seventeen laws is to develop or help you to organize all the knowledge you have, and all you acquire in the future, so you may turn this knowledge into power.
You should read this book with a notebook by your side, for you will observe that ideas will begin to flash into your mind as you read, as to ways and means of using these laws in advancing your own interests.
I want to buy two copies
ReplyDelete